Learn everything about email deliverability and engagement insights!
Email deliverability refers to the ability of an email message to reach its intended recipient's inbox. Several factors affect email deliverability, including the sender's reputation and content.
When it comes to email marketing, you want to ensure that your subscribers see your messages, especially after you put so much time and effort into it! Deliverability is, therefore, crucial.
Fangage allows you to view different email metrics, which can be used to evaluate the effectiveness of your email campaigns and make necessary adjustments for future campaigns!
How to access engagement summaries:
- You can access the summary of each email engagement by navigating to "Engage" and clicking on the statistics icon next to the email campaign you want to view.
- This will give a detailed summary of your engagement, including the number of emails that were opened, sent, or clicked:
An email is seen as "sent" once it has left the sender's server and is on its way to the recipient's inbox.
"Delivered" refers to the successful receipt of the email by the recipient's email client. This means that the email has arrived in the recipient's inbox and is available for the recipient to view.
It's worth noting that several factors can affect the delivery of an email, such as the recipient's email server settings, spam filters, and non-existing emails. Therefore, just because an email is sent, it doesn't necessarily mean it will be delivered. In most cases, you'll see a slight difference in the number of emails sent and the number of emails delivered.
Open rate refers to the percentage of recipients who opened an email out of the total number of emails sent. This metric can provide insight into the effectiveness of the subject line and the sender's reputation. A higher open rate generally indicates that the subject line was compelling and that the recipients know and trust the sender.
Click rate, also known as click-through rate (CTR), is the percentage of recipients who clicked on one or more links in an email out of the total number of emails that were sent. This metric can provide insight into the effectiveness of the call-to-action (CTA) and the relevance of the content to the recipients. A higher click rate generally indicates that the CTA was clear and compelling and that the content was relevant to the recipients.
A "bounced" email is returned to the sender because the recipient's email address is invalid or the recipient's email server cannot receive the email. This can happen for various reasons, such as a full inbox or a non-existent email address.
A "blocked" email is prevented from reaching the recipient's inbox by the recipient's email server or spam filters. There are several reasons why this may occur, including suspicious content in the email, the IP address of the sender being flagged as a spam source, or the recipient marking the email as spam.
A "dropped" email is not delivered to the recipient's inbox and is not returned to the sender. Sometimes, this is due to the recipient's email server or spam filters filtering out the email, the email being caught in a loop, or even the recipient's email client blocking the email.
"Unsubscribed" means that the recipient has opted-out or unsubscribed to future emails from the sender. This can happen when the recipient clicks on the unsubscribe link provided in the email or marks the email as spam.