What are follow-to-unlock social actions and how do I use them?

All about using our growth tool to increase your social media following!

Using follow-to-unlock social actions, you can lock specific content items in exchange for follows or engagements on social media platforms.

You can add a follow-to-unlock gate when creating or editing a content item. This way, only users who complete an action, such as following you on a certain social media platform will be able to access the content.

How do I add a follow-to-unlock gate?

  • When creating or editing a content item, click on "Follow-to-unlock"
  • In the field that says "Enabled" click on "Yes"
  • Click on "Add action" and choose a follow-to-unlock option such as "Follow user" (You can add a maximum of 5 interactions per social media platform)


      What do I fill in?

      Spotify

      • Follow artist: 

        • Type your artist name and choose it from the dropdown menu
        • Alternatively, you can also paste the artist ID
        • Your artist ID can be found by navigating to your Spotify artist profile and copying the characters at the end of your URL.
          For example, this is the link to Alok's Spotify artist profile: https://open.spotify.com/artist/0NGAZxHanS9e0iNHpR8f2W
        • The artist ID is marked bold: https://open.spotify.com/artist/0NGAZxHanS9e0iNHpR8f2W
        • In this case, copy-paste the artist ID 0NGAZxHanS9e0iNHpR8f2W as shown below and choose the artist in the dropdown menu: 


      Follow user:

      • Paste the link to your Spotify user profile and choose it from the dropdown menu:


      Follow playlist:

      • You can search for the playlist by typing in the name, or copying the playlist ID.
        • For example:
          • The playlist link for the Heartfeldt's Club Mix playlist is as follows: https://open.spotify.com/playlist/3ze5rpuJqw03l9icHxud86
          • The playlist ID is marked bold: https://open.spotify.com/playlist/3ze5rpuJqw03l9icHxud86
          • Now you can paste the ID 3ze5rpuJqw03l9icHxud86 into the field:


      Twitter

      • Paste the link of your Twitter profile or status in order to lock a content item in exchange for follows or like/retweets. Please make sure to click on your name in the dropdown menu.


      YouTube (NOT AVAILABLE AT THE CURRENT MOMENT)

      • Indicate the channel name or paste the channel URL into the field to increase your YouTube subscribers! Please make sure to click on your name in the dropdown menu.

      Lastly, don't forget to click on "Create item" or "Update item" to enable your new follow-to-unlock option.


      Please contact support if you have any issues or further questions! You can reach us using the live chat button in the bottom right corner, or by emailing support@fangage.com. 

      Words of wisdom: 

      • Do not ask for a high minimum profile completion combined with a follow-to-unlock gate. From our experience, fans tend to drop off as the process might take longer than they expect. 
      • We recommend adding follow-to-unlock every now and then when the content is very special.

      Use-case: 

      • Act of Rage, a Hardstyle DJ uploaded the following content item: 
      • This was his first follow-to-unlock content item, a couple months after he launched! The action was a Spotify follow. Over 2300 fans interacted with the content item, resulting in thousands of new Spotify followers.
      • You can see it for yourself here: https://www.actofrage.nl/out-of-space-act-of-rage-bootleg