A profile field represents data such as first name, gender, or date of birth. Profile field scores indicate how much fan score is assigned to that data.
As an example, the default profile field score for gender is 10%, which means that a users overall fan score is going to increase by 10% once they indicate their gender.
By default, email address and mobile number have the highest profile field scores assigned, as they are valuable for sending engagements.
Here is how you can customise the assigned fan scores for each profile field (Name, gender, city, language, mobile number, email, date of birth):
On the left Fangage menu tab, click on Management, which will open a drop-down menu.
Click on the Profile fields option to access the settings.
Now you can change the fan score assigned to each profile field. For example, if you want a persons fan score to increase by 25% if they give out their first name, simply change it from the default 10% to 25%.
After selecting the new settings, left-click the save changes button.
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